Sun campaign


Protect yourself!


With the national ‘Smeer je in!’ (protect yourself!) campaign Dr Jetske Ultee wants to raise awareness about the importance of proper sun protection. “There is still a lot of unawareness and misunderstanding about the dangers and consequences of exposure to the sun.”


Start young

Chilly country or not, the number of skin cancer cases in the Netherlands is also rising at an alarming rate. Ninety percent of these can be traced back to sun exposure. Dr. Jetske Ultee: “Many people, for instance, do not realise that UVA rays also penetrate straight through clouds and glass. Or that most skin damage occurs during childhood. As a Research Physician, but also as a mother of four, I want to devote my time to achieving safer sunbathing in the Netherlands. Starting at schools.”

dr. Jetske Ultee

‘As a doctor and a mother of four, I want to promote safe sunbathing’

Dr. Jetske Ultee

‘Applying sun cream should
become part of daily routine,
just like brushing your teeth’

Non-profit sun cream

The sun cream Suncover was developed by Dr. Jetske Ultee for her Sunwiser Society. This product, with effective sun filters and mild ingredients, is sold on a non-profit basis. Especially for schools, it comes in a generous one litre bottle, so that children can safely play outside during their breaks and at lunch time. In addition, teaching material is available in the form of e-books, animations, and short films made with the help of Dutch celebrities.

Sun Cream