Sunny dilemma
A sunny dilemma

A couple of weeks ago I was on holiday with my family on a paradisiacal piece of earth below the equator. It was warm there, to say the least. As the only options to cool off were either under a palm tree or in the water, we spent a lot of time in the beautiful clear blue sea. However, that is when applying sun protection lapses… I was again reminded when I saw the discussion in the media, this week, about the importance of sun cream.

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After sun
The reason for after sun

A couple of weeks ago I was invited by the programme Radar to speak about after sun products. I had to consider whether to do it or not, as I am not too keen on television presentations. In contrast to interviews for magazines, you have little control over what and how your story is broadcast. Some cutting and pasting can, in no time, make your carefully thought out statements sound very different than you intended. Having said that, I did give my story to Radar in the end. Because sun burn is so common. And the incorrect use of after sun can do your skin a lot of harm. For the purpose of clarity I have put it all down on paper for you.

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Pregnancy and the Skin
Pregnancy and the Skin

You know that fairytale about the pregnant woman with that ‘never looked better’, healthy and radiant looking skin. Well I, myself, appeared in a different story; I was that expectant mother with the blotchy, irritated and over sensitive skin.

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Vitamin D

My “Smear it all over” campaign is aimed at raising awareness to parents and children of the importance of sun protection. Unprotected exposure to ultra violet rays (UVR) during childhood increases the risk of developing skin cancer in later life.

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smear it all over
My New Non-Profit Sun Protection Cream and the Sun Campaign ‘Smear It All Over!’

Those who regularly read my blog know that my great passion is, not only skincare products but, in fact everything to do with keeping our skin healthy. And high up on the list is, of course, sun protection. Even though we haven’t seen much of the sun for a while and are desperate for some, it is good to first stop and think about sun protection. Because the sun can cause a lot of damage even in cloudy weather. We think that in the Netherlands it isn’t so dangerous, but hardly anywhere else (in Europe) has as much skin cancer as here. Furthermore, the numbers are increasing dramatically and we are seeing it in more and more younger people. Even though an estimated 90% of the skin cancer cases are preventable! Therefore: ‘Smear it All Over!!’

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sun vitamin d
The Sun and Vitamin D

You only have to look at the reactions on my blog about “the dangers of the sun” to see that this is a controversial subject (see this blog for example). In general I receive only good, positive and happy reactions. Having said that, the “sunbed industry” have responded less enthusiastically to my comments! No more than expected, of course…. The argument that is always raised by “sun worshipers” is that exposure to the sun is healthy as it is necessary for the formation of Vitamin D. Indeed, it is important for us, but luckily we can also gain it in a more sensible way. Below are the latest findings about the sun and this vitamin, compiled by the American Academy of Dermatology (“Don’t Seek the Sun: Top Reasons to Get Vitamin D From Your Diet”). You can also find the references via the link.

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